This webinar looks at how the tourism and travel industry is adjusting marketing activity for current conditions, whilst still planning ahead strategically.
Industry experts share research, case studies, best practices, technical strategies and tactics as well as how to fully leverage partner collaboration through unprecedented times.
Agenda
Welcome – IAB Australia
Spend trends & guidance for advertising through a recession – IAB Australia
Travel Advertising Case Study – SATC & Adobe
Industry panel & attendee Q&A
Industry panel participants
Jonas Jaanimagi, Technology Lead, IAB Australia (moderator)
Tessa Briscoe, Performance Director, Wavemaker
Phillip Cowlishaw, Head of Adobe Advertising Cloud for Asia Pacific, Adobe
Craig Bonser, Commercial Director ANZ, Quantcast
Emily Primavera, Digital Marketing & Optimisation Manager, South Australian Tourism Commission
Watch the webinar