On Thursday 16th May, 2019 the IAB and the Video Council will be hosting Video Ad-Vantage, presented by IAB Australia’s Video Advertising Council. The Event will be held at Twitter Australia between 8.30-10.30 a.m.
The key topics will be the ever-changing Video Landscape in Australia, the importance of creative and storytelling and the impact video advertising has had for brand success.
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AGENDA
8:30 – 8:35 a.m.
Opening Comments
Nathan Powell – Video Council co-chair
8:35 – 8:55 a.m.
Video Creative with Cut Through
How to deliver the most effective and creatively engaging video advertising campaigns
- Sam Walters, Creative Development Head, Kantar
8:55 – 9.25 a.m.
Video Creative Q&A: Storytelling, Audience and Platforms
IAB Australia Video Council members discuss the storytelling opportunities available in video and ensuring that the message is relevant to both the audience and the platform.
- Lottie Laws – Head of Video – Twitter
- Cally Scivetti – Brand Solution Strategist – Google
- Ricky Chanana – MD AUNZ – Unruly
- Jodi Fraser – Commercial Director – Screen – Publicis Media
9.25 – 9:45 a.m.
The Video Consumer & Measurement Update
An overview of the current Digital Video Landscape in Australia.
- Gai Le Roy – IAB
9:45 – 10:20 a.m.
Driving Real Results: Cross-Media Solutions and Brand Objectives
This panel will assemble leading marketers to discuss the effectiveness of cross-media solutions and the successful role of digital video in driving brand objectives.
- Toby Dewar – Head of Media & Agency Management – Westpac
- Amy Luitingh – Marketing Manager – J&J (Carefree)
- Rachelle McDermott – Senior Digital Manager – Blackmores
- Sue ZerK- Marketing Director, 20th Century Fox
10:20 – 10:30 a.m.
Closing Comments
- Lottie Laws – Head of Video at Twitter