The IAB Australia Display Creative and Mobile Creative Guidelines have been updated to fully embrace HTML5 technology as the new standard for ad creative. The audience capable of viewing Flash content continues to diminish. Mobile devices unable to play Flash content, combined with decreasing lack of Flash support among major desktop browsers, are rapidly accelerating this downward trend. HTML5 is the logical migration path for ad creative.
These creative updates are the result of testing diverse HTML5 ad creatives over a 4 month period for load performance and user experience to determine the optimum specifications for allowed file sizes and other HTML5 considerations. The test results were intensely debated by a cross-industry working group in the U.S. to establish the new specifications.
Download the Guidelines Below.
Please email iabaustralia@iabaustralia.com.au if you have any questions.
