The ACMA last week released a position paper for professional content, “What audiences want – audience expectations for content safeguards”.
The paper, released alongside research, “Trends and developments in viewing and listening 2020-21”, sets out ACMA’s views on what audiences expect of, and the safeguards that apply to, ‘professional content’ provided by ‘content providers’ (regardless of the platform).
The IAB Director of Policy and Regulatory Affairs, Sarah Waladan, has produced a short summary of this work for IAB Australia members.
This article is only accessible to members. Please log in if you belong to a member organisation, if you do not have a member login it can be set up here.