This guide is designed to provide marketers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. The IAB and the members of its Digital Audio Council have pursued a goal of educating marketers and agencies, creatives, planners and buyers about audio advertising opportunities and discussing best practices and guidelines for building highly successful audio campaigns.
Consumer usage of Digital Audio is growing, driven by connected lives that rely more and more on mobile devices. Over 13 million Australians stream music and radio every month. The Infinite Dial Australia Survey by Edison Research reports Australian streaming audio listeners currently spend over 11 hours per week listening to AM/FM/DAB+ radio stations online and/or listening to streamed audio content available only on the internet. 30% of Australians have ever listened to a podcast, 22% have listened in the last month. This mainstreaming of digital audio follows a broader pattern of smartphone use and connected mobile lifestyles where audio plays a more and more central role.
The Guide is available to the general public for download below.
