As recognised in the ACCC’s Digital Platforms Inquiry (DPI) Final Report, an advertising funded model provides substantial consumer benefits, by providing with little or no charge access to a broad range of content and services as selected by particular consumers to meet their individual preferences and interests.
IAB Australia is looking to work with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency and education in the ad tech supply chain.
Download the IAB’s submission to Treasury in response to the ACCC’s Digital Platform Inquiry Final Report below.
