For more than two decades, third party cookies, device identifiers and IP addresses have been the primary methods for selection and delivery across the internet of targeted ads. We all know the looming regulatory challenges to use of these identifiers.
In the September IAB Australia member exclusive briefing, lawyer and privacy consultant Peter Leonard, reviews growth of privacy enhancing technologies (PETs) looking at their role, range and discusses how they may be viewed by regulators.
If you work for an IAB Australia member organisation login to view the briefing and other member only content.
This article is only accessible to members. Please log in if you belong to a member organisation, if you do not have a member login it can be set up here.