Criteo released the first State of Mobile Commerce Report in Q4 2014. An ongoing series, our research examines mCommerce trends and provides marketers with insight into online shopping behavior as the consumer path to purchase evolves.
This report reveals that mobile transactions passed desktop as more retailers adopted consumerfriendly mobile sites and transaction-driving commerce apps. Originally a quarterly report, the study will now be published semi-annually to provide more granular insights and actionable strategies.
Download the Report here.
