TV is changing and it’s changing fast.
Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising like never before, and actually connect TV ad spend back to sales.
In the face of this new TV world, dataxu’s Advanced TV whitepaper has the key information that will help you take charge of Advanced TV. Check out this e-book to discover:
- The differences between Connected TV, Addressable TV, and Programmatic Linear
- Four example use cases for Advanced TV to put into action now
- The broad reach of Advanced TV formats across the globe
