September 21, 2012: Canberra audiences will be able to access local news as well as national and international content via an app for the first time, after Fairfax Metro Media today launched The Canberra Times for iPad™.
“This is an exciting development for all Canberrans and will connect our community to the news that matters to them. The launch of this new platform reflects The Canberra Times’ commitment to delivering high quality journalism to audiences in print, online, mobile, and now, tablet devices,” The Canberra Times tablet editor David McLennan said.
The Canberra Times iPad App will focus on local news, sport and opinion, while also offering the best national and international content. Users can watch full-screen video, enjoy stunning photo galleries and interactive graphics, and access breaking news updates 24 hours-a-day. The app will also keep readers up to date on the arts, property, travel, technology, money and lifestyle news.
It brings together the best of canberratimes.com.au and the daily newspaper, including all the highly respected sections – Panorama, Forum, Food and Wine, Domain, Relax, Fly and Public Sector Informant. And it’s free for a limited time.
The Canberra Times iPad App will include a raft of other features such as:
• My News – track topics and get alerts when stories match your interests
• My Comments – track your comments, replies to them and read what others are saying
• My Clippings – clip a story, video or photo to read, watch or view later
• Sudoku
• Crosswords
• TV Guide
• Weather
• Alerts
• Newsstand presence
“Extending The Canberra Times to tablet platforms will provide a greatly enhanced experience for audiences as well as deliver new opportunities for advertisers in the growing iPad market,” Fairfax Media’s Canberra Operations Director Ken Nichols said.
“The Canberra Times iPad App represents an exciting platform for advertisers to connect with a unique new audience for the first time in this market. Advertisers will now be able to produce interactive creative experiences this audience that harness the functions of the iPad environment,” Nichols said.
Fairfax Mobile Director, Metro Mastheads, Rick Gleave said: “Fairfax Media’s iPad apps for The Sydney Morning Herald and The Age have seen huge success with a significant audience base that interacts with the apps in droves daily.
“As the leader in iPad news publishing in Australia we are pleased to build on this success with the launch of The Canberra Times iPad App.
“Readers who download The Canberra Times iPad App will experience the news specially curated for the iPad. The app will give users a seamless experience where they can login using their Fairfax membership and be able to view their comments, track topics and clippings across both desktop and iPad,” Gleave said.
“We understand that our audiences are moving faster to a hand held future, and this launch yet again signals our determination to pioneer news delivery to mobile devices and our continuing investment in emerging mobile technologies to ensure that we remain relevant and crucial in the eyes of our readers.”
/ENDS
About Fairfax Media
Fairfax Media is a leading Australasian media company with metropolitan, rural and regional publications and websites across Australia and New Zealand.Fairfax Media publishes the highly respected metropolitan publications The Sydney Morning Herald and The Age along with Australia’s leading online news websites smh.com.au, theage.com.au, Brisbanetimes.com.au and WAtoday.com.au. Other niche websites include the popular parenting website Essentialbaby.com.au and the youth site TheVine.com.au.The company has a large stable of successful websites in key vertical markets including New Zealand’s largest website, TradeMe.co.nz, RSVP.com.au, Stayz.com.au, InvestSmart.com.au, OMG, Australian Property Monitors, Commerce Australia, TenderLink and the recently acquired Occupancy. Fairfax Media also has a strong classified advertising business with print and online publications including: Drive, MyCareer, and Domain.
Media enquiries to:
Simon Lloyd
Access Public Relations
T: +61 2 9292 7003
M: 0424 470 923
E: simon@accesspr.com.au
Danielle Veldre
Access Public Relations
T: +61 2 9292 7009
M: 0408 972 997
E: danielle@accesspr.com.au
