Sydney, Australia, April 24, 2012 – InMobi, the largest independent mobile ad network, released its latest Mobile Insights Report today, highlighting Apple’s dominance in the Australian mobile network.
The report shows iOS’s lead over Google’s Android increasing, with iOS holding 54 per cent of the total mix and Android sitting at 23.6 per cent. Nokia’s operating system has lost a significant share of the market, shifting from second position 12 months ago to fourth position. This is supported by a 219% increase in smartphone impressions in the Australian mobile market.
“More people are choosing to use smartphones, which is why we have seen such a huge increase in smartphone impressions on our network. Apple continues to dominate and Samsung has held on to its market share with the Samsung Galaxy S II, but Nokia is missing the smartphone trend,” says Francisco Cordero, General Manager and Regional Director of InMobi Australia and New Zealand.
The report also highlighted an impressive growth of mobile advertising in Australia. This quarter the InMobi network recorded over 1.5 billion mobile advertising impressions and a 156% growth in impressions over the past year.
The report further revealed that three out of the top five handsets are now Apple devices, including the Apple iPhone, iPod and iPad.
“Compared to last year, we are starting to see a strong usage of tablet devices, especially Apple iPads, across our Australian network. As a result, it is the first time that a tablet device has entered our top five handsets in Australia.” says Mr Cordero.
“In the US and UK, Apple iPads sit in third and second place , so following the global trend we expect to see a continued growth in tablets in Australia this year. This of course will be driven by the recent release of the new iPad, as well as the reduced pricing of the iPad 2.”
You can download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: www.inmobi.com/research
Follow us on Twitter to keep up to date with InMobi insights at @InMobi_au
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MEDIA CONTACT
Larissa Rembisz, (02) 9213 3405, larissa@nakedcomms.com.au
InMobi Mobile Insights Report
InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.
About InMobi
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands.
InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.
To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.
