Innovid’s Interactive Video Starter Guide includes everything you need to know about how to begin your interactive video strategy or to maximize your existing interactive strategy. Interactive video success is driven by recognizing where your customers are in the purchase funnel and tailoring creative to follow suit, developing device specific creative, and utilizing custom formats intended to maximize engagement and time spent with your ad.
Leverage this guide to:
- Understand how to embrace the interactive experience for maximum value.
- Customize your video creative based on campaign goals and KPIs.
- Optimize your video by device to best serve user behavior on each device.
- Create clear and direct call-to-actions that inspire in-the-moment action.
- Leverage interaction data to get smarter and gain insight into user behavior.
