Measuring marketing outcomes is fundamental for data-backed decision making, and most current solutions are built around third-party cookies and other tracking mechanisms. Increased consumer privacy protection laws and regulations are disrupting this entire ecosystem, forcing change in how we measure marketing effectiveness. To help Australian and New Zealand businesses of all sizes continue to measure marketing effectiveness, Facebook has commissioned Accenture to research how dozens of marketing, digital and analytics experts from across the globe are thinking about the future of measurement. The report offers a roadmap for how you can evolve your measurement methodologies, data strategies, and measurement culture to lead your organisation towards effective measurement in a privacy-first world.