Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Involved Media.
Written by Chris Thomas, Head of Digital, Involved Media.
Please give us some historical background to the company:
We have a proud 22 year legacy of looking after largely Australian based businesses. We punch above our weight in terms of access to systems, data and insights for our clients via our global connection to Active International.
Tell us a little bit about your company's mission and vision?
We commit the following to all our partners regardless of size and scope: we strive for true partnership with our clients: we deliver efficiently and effectively in everything we do - we deliver with transparency and accountability.
Do you have a particular 'hero product' that you are most proud of?
The Involved Planning Hub: This is a bespoke built marketing intelligence platform, sitting at the heart of the Involved planning process. This enables our clients to have a single view across consumer, category, media and performance data.
What area of digital do you personally work in and how do you hope to enhance this within your business?
As the Head of Digital, I work across all elements of digital spanning product, trends, operations and thought leadership.
Please tell us what, as a child, you wanted to be 'when you grew up'?
A chef!