Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Loud Days.
Written by Mathew Fagan, Group General Manager, Loud Days.
Please give us some historical background to the company
With humble roots as a social media content agency, Loud Days have grown over 10 years to become a full-service digital marketing and media agency. Recently acquired by ITC Group, Loud Days now keeps great company with IT & Development firm, ITCC, and app design and development agency AppMart.
Please tell us a little bit about your company's mission and vision?
Loud Days' mission is to be the leading global data-driven digital marketing & development agency. To leverage our expertise in marketing, media, IT & development to implement business and marketing strategies that return tangible results for our clients.
Do you have a particular 'hero product' that you are most proud of?
Our people.
Please tell us what, as a child, you wanted to be 'when you grew up'?
With aspirations of being the next U.N interpreter exposing international assassination plots like Silvia Broome (Nicole Kidman) in The Interpreter - I studied languages, moved to Central Java, Indonesia, and volunteered briefly as an interpreter for UNICEF following the Java earthquake. Shortly after I returned to Australia into the world of advocacy for the WHO's eye health program, I realised that communication and influencing behaviour (or policy) was at the core of marketing & advertising; so I returned to complete a Master of Marketing and have leveraged my diverse experience across a myriad of sectors and countries.