Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Mirakl. Written by Nicolas Méar, Sales Director APAC at Mirakl.
Please give us some historical background to the company:
Mirakl is a global SaaS technology leader that helps businesses transform how they sell online, using marketplace and cutting edge eCommerce solutions to scale their assortments and revenue. Mirakl Ads extends this mission by enabling online retailers to unlock new, highly profitable revenue streams, monetizing their traffic and first-party data through an AI-powered, retail-first media platform specifically built for eCommerce and marketplace environments.
With Mirakl Ads, retailers can offer a powerful advertising solution that serves brands, marketplace sellers, and publishers alike, driving better campaign performance while preserving a high-quality shopping experience for customers.
Tell us a little bit about your company's mission and vision?
Mirakl’s vision is to empower companies to fully embrace the platform economy so they can compete and lead in the long term, while staying true to what makes their brands unique. The company’s culture and expertise are centered on simplifying and scaling complex connections between businesses, suppliers, technology partners, and customers. Drawing on this experience, Mirakl helps retailers accelerate profitable eCommerce growth with a suite of high-impact solutions, including Mirakl Ads.
Do you have a particular 'hero product' that you are most proud of?
Mirakl has built an exceptional flywheel, and I’m proud to contribute to it. As a key component, Mirakl Ads delivers a cutting-edge retail media solution that enables businesses to monetize their eCommerce traffic across both marketplace and first-party channels, all while creating value for advertisers, sellers, and publishers.
This distinctive set of tools is built on Mirakl’s extensive expertise in eCommerce, best practices, product data management, and conversion optimisation.
The result is a purpose-built retail media platform that drives higher sales and greater profitability through smarter, more effective digital advertising. Mirakl Ads is gaining strong momentum in Australia and internationally, with Debenhams in the UK, as the most recent example, who recently implemented its retail media network powered by Mirakl Ads. The platform is designed to allow 15,000+ brands available with Debenhams to access self-service advertising tools that will help them connect with Debenhams' 300 million annual visitors.
What area of digital do you personally work in and how do you hope to enhance this within your business?
My expertise lies in eCommerce, digital marketing, data-driven strategies, and digital transformation. At Mirakl, we bring together these capabilities to help retailers succeed as we transition into the agentic commerce era. By leveraging our combined expertise and innovative platform, we enable our partners to thrive and stay ahead in a commerce landscape that is rapidly evolving through automation and artificial intelligence.
Please tell us what, as a child, you wanted to be 'when you grew up'?
As a child I dreamed of becoming a professional tennis player, though I was probably more drawn to the idea of traveling the world than competing against the top players!