Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet On Device Research. Written by Mark Griffiths, Commercial Director ANZ, at On Device Research.
Please give us some historical background to the company:
On Device Research launched back in the UK in 2009 before expanding into Dubai, Singapore and more latterly Australia. We are a brand measurement company leveraging advanced technical capabilities to measure and enhance brand effectiveness studies. As a result, we provide brands with informed, actionable and relevant insight that drives better campaign understanding and positive results across the digital advertising industry.
Tell us a little bit about your company's mission and vision?
Our mission is to measure & enhance brand effectiveness allowing brands to understand the real truth about their advertising. Our motto is a simple one - Measure more...Grow more
Do you have a particular 'hero product' that you are most proud of?
Our Digital Brand Impact Study is still one of our most popular products when it comes to successfully measuring the passive consumption of digital advertising. Our Omnichannel product is also increasing in popularity as more brands opt for cross channel campaigns and look for a solution that is consistent and combined across all platforms.
What area of digital do you personally work in and how do you hope to enhance this within your business?
I work on the commercial team offering clients a consultative approach when it comes to getting more from their brand measurement.
Please tell us what, as a child, you wanted to be 'when you grew up'?
When I was a child I dreamt of being a Liverpool football player emulating my hero's Kevin Keegan and King Kenny Daglish in front of the Kop, I knew I could talk a good game, however I soon quickly realised that my football skill level didn't quite match that enthusiasm. YNWA.