Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Venatus. Written by Pat Mulroney, Country Manager Australia, at Venatus.
Please give us some historical background to the company:
Venatus is a global provider of digital advertising solutions to the gaming and entertainment sector, offering a comprehensive suite of products and services to advertisers and publishers. The company has more than 120 staff working from seven regional hubs and is backed by the private equity house, Livingbridge.
Tell us a little bit about your company's mission and vision?
The company's mission is to become the number one advertising solution in gaming through innovative technology and next-level partnerships.
Do you have a particular 'hero product' that you are most proud of?
Venatus Branded Mini Games.
What area of digital do you personally work in and how do you hope to enhance this within your business?
My team and I offer Digital advertising solutions for brands and their agencies within the gaming ecosystem. We continue to build our presence in Australia and help brands see the power of gaming!
Please tell us what, as a child, you wanted to be 'when you grew up'?
Like a lot of young Aussie kids, I dreamed to play Rugby League professionally. Alas talent (or a lack there of) got in the way!