16 May, 2013 – News Limited today announced the winners of the 2013 Australian Cannes Young Lions competition.
Of 80 finalists, five winning teams of two were selected to represent Australia in the categories of digital, print, film, media and marketing at the prestigious International Festival of Creativity in Cannes this year.
In their 24 hour brief (48 hours for film), finalists were required to produce a campaign supporting the Murdoch Children’s Research Institute (MCRI) with the objective to drive brand awareness and increase donation revenue.
The winning teams were selected by a panel of Australia’s leading senior creative and media executives.
News Limited’s group director – sales Fiorella Di Santo said: “The level of talent demonstrated by this year’s finalists made selecting winners extremely difficult. The 80 finalists showed a high level of strategic thinking, clear innovation and relentless tenacity in their response.
“Huge congratulations must go to the five winning teams selected to represent Australia on the world stage.
“Through the Cannes Young Lions competition, we’re pleased to be playing a continued role in uncovering Australia’s best creative and advertising professionals.”
News Limited is the official Australian representative of the Cannes International Festival of Creativity.
On working with MCRI, Ms Di Santo said: “It’s terrific that through this competition we have been able to assist MCRI with the great work they do in supporting children’s health issues.”
Marketing manager at MCRI Fiona Gosschalk said: “We are delighted to be part of the Cannes Young Lions program. We are excited by the opportunity to collaborate with these wonderfully creative minds and have them working on innovative ways to help us spread the word about the Institute’s world leading child health research.”
The 2013 Australian Cannes Young Lions winners are:
Digital:
Liam Riddler and Alex Bolderoff, 303Lowe
Print:
Josie Fox and Sara Oteri, cumminsross
Film:
Omid Amidi and Michael Ashton, DDB Sydney
Media:
Kristine Ballensky, UM and Paul Den, UM
Highly commended
Nelson Demartini, UM and Dean Schwal, OMD
Rebecca Alexander, Match Media and Jennifer Carroll, OMD
Marketing
Laura Bindon, AMP Capital and Tim Seow, Royal Automobile Club of Victoria (RACV)
Winning teams receive return flights to Nice, accommodation and a Young Lions registration to the Cannes Festival with access to all the seminars, awards ceremonies, showcases and the Young Lions party. The Young Lions registration also allows them to participate in the Young Lions Zone, which includes 10 master classes and interactive kiosks showcasing winning work from the worldwide Young Lions competitions.
The 60th International Festival of Creativity is being held on 16-22 June 2013.
To view the winning entries, visit ozcannes.com.au.
/ENDS
Released by News Limited Corporate Affairs
For further details contact:
Vida Redoblado – Corporate Affairs Manager
T: 02 9288 7325
M: 0401 435 309
E: vida.redoblado@news.com.au
About News Limited
News Limited, a wholly owned subsidiary of News Corporation, is Australia’s number one media company. Each month News reaches millions of Australians through its portfolio of national, metropolitan, regional, community and specialist multi-platform brands.
Connecting with its consumers in print, broadcast, online and through mobile devices, News’ brands include The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser (Adelaide), The Sunday Times (Perth), The Mercury (Hobart), NT News, Townsville Bulletin, The Cairns Post, Gold Coast Bulletin, Geelong Advertiser, The Weekly Times, news.com.au, Fox Sports, Eureka Report, Business Spectator, Vogue Australia, GQ, donna hay, Kidspot and taste.com.au.
Every week News distributes 6.7 million community newspapers and sells 10.4 million newspapers nationally. The balance is made up of commuter newspaper mX, which is distributed in Sydney, Melbourne and Brisbane, and the NewsLocal (NSW), Leader (VIC), Messenger (SA) and Quest (QLD) community newspapers. News’ digital footprint extends to around 6.7 million Australians (UAs) while our mobile network, which is the biggest in the country, now attracts 606,922 unique browsers a day – a growth of 19 per cent quarter on quarter.
News also has significant investments in allied Australian media enterprises Foxtel, the REA Group and AAP.
