24 October 2012 – Onthehouse Holdings has acquired The Real Estate Ad Network (REAN), establishing a significant real estate media network. With an online audience of approximately 4 million[1] unique browsers per month the two companies will generate significant income for real estate agency groups across Australia.
Servicing roughly half of the real estate agencies in Australia, Onthehouse is Australia’s leading digital solutions provider for real estate agencies. These services include online marketing and website solutions utilised by real estate agency groups to drive traffic and leads to their sites.
REAN is Australia’s leading real estate vertical advertising firm, specialising in generating premiumadvertising revenue for most of the leading real estate groups in Australia.
The combination of the companies will establish a one-stop-shop for the industry. The new alliance will deliver highly targeted advertising solutions to an engaged and growing audience.
Onthehouse Managing Director and CEO Michael Fredericks said, “More and more of our clients are looking to drive traffic and leads to their own websites and to generate revenue from this audience.
We create, host and manage online marketing services for a large number of agencies and Beth O’Brien from REAN and her team sell advertising inventory across numerous sites, including ours. We have worked closely with Beth and her team on this strategy over the past 12 months. The acquisition of REAN is a logical next step for our business”.
Onthehouse’s consumer online division incorporates a rapidly scaling website http://www.onthehouse.com.au – that helps Australians make informed decisions about property for free by providing substantial real estate content to consumers, beyond traditional classifieds and is an avenue for property owners to share information with each other.
Onthehouse is the market leader in this consumer category, enjoying growth consistent with the leading online real estate content site in the US market Zillow.com, which enjoys a market capitalisation of $1.2 Billion2. The online real estate industry as a whole in the US, has achieved a market capitalisation of $7 billion3, highlighting the real potential for the Australian market to grow exponentially.
REAN complements OTH’s offering perfectly by monetising websites for real estate agencies and groups. REAN offers advertisers access to targeted audiences who are focused on real estate and are transaction ready, working with most of the major real estate brands in Australia including LJ Hooker, Raine & Horne, First National, Barry Plant, Remax and Place Estate Agents.
The Real Estate Ad Network’s CEO and Founder Beth O’Brien said, “the power of joining Onthehouse’s leading group of businesses is a win for both the advertiser and the Australian Real Estate Industry. No other competitor is positioned to offer the full service solution we can. This is a real game changer for the Australian market”.
The acquisition of REAN further supports Onthehouse’s stated intention to partner with the leading real estate agencies and groups in Australia in order to drive greater efficiencies and now, to generate additional revenue for them.
[1] Google Analytics August 2012, May include some duplication
/ENDS
For more information, please contact or via email:
Beth O’Brien, Founder and CEO
The Real Estate Advertising Network
0452 181 038
beth@realestateadnetwork.com.au
About Onthehouse
The Consumer Online division provides a platform of publicly available real estate websites underpinned by the http://www.onthehouse.com.au website, providing free access to an extensive database of real estate content and property values on most properties in Australia, including traditional real estate online classified listings. The website is comparable to successful offerings in the US (Zillow) and UK (Zoopla) and has very quickly become the third largest online real estate platform in Australia, currently attracting more than 1.3 million unique browsers per month.
The Real Estate Solutions division provides tools for real estate agents, other property professionals and financial institutions. It provides an integrated platform for office administration, property sales and management applications, online advertising solutions and other business performance tools for real estate agents and data and valuation related services for financial institutions utilising Onthehouse’s extensive database.
About Real Estate Ad Network
REAN is a specialist digital real estate advertising representation network that secures the exclusive rights to sell third party advertising across Real Estate Agents’ digital assets in the Asia Pacific region. REAN sells digital 2 http://www.inman.com/ advertising solutions to advertising agencies that represent big brands and following the success of its Australian operations was awarded 35th fastest smart start up award in March 2011.
REAN was founded in 2008 by Beth O’Brien, formerly the Director of Business Development at Macquarie Network, Head of Business Development at ninemsn, Optus Interactive TV, Optus Mobile and News Interactive (News Ltd). Beth was also a finalist in the Telstra Young Business Woman of the Year.
