Broadcasters are embracing a new reality as we charge into 2017.
OTT video, which started as a vexing outlier, has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies. Its hold on cord avoiders and its radical influence on technology, programming and advertising shifts is certain and can no longer be ignored.
OTT now shapes how we all think of âTV,â how the world consumes it and how broadcasters produce, distribute and monetize it. As our 3rd annual report finds, OTT is, without doubt, a central part of the broadcast experience today and will continue to be in the year â and years â ahead.
Download the report here.
