PubMatic analyses over 12 trillion advertiser bids flowing through their platform each month, enabling them to observe realtime developments in the mobile space that may allude to broader digital industry trends. Comparing this information to other published data helps us to further understand changes in the mobile landscape. PubMatic is committed to providing best-in-class mobile tools and services, and believe that information sharing is crucial in aligning the digital industry towards best practices and, ultimately, growth in mobile advertising.
Use this report to navigate your media planning, provide rationale for focus on mobile platforms and to aid in future mobile growth. Discover four key mobile advertising market trends from Q2 2018 including insights into the growth of mobile app, mobile web versus in-app eCPMs and video statistics in our latest report.
