The PubMatic Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. By analyzing the billions of daily impressions that flow through our platform, we are able to observe real-time developments in the mobile space that allude to broader digital industry trends. To provide best-in-class mobile tools and services, we believe that information sharing is crucial in aligning the digital industry towards best practices and ultimately growth in mobile. In PubMatic’s first ever QMI report for Q3 2015, a baseline of benchmarks for mobile advertising performance around pricing, volume and growth has been established.
Download the full report below.
