Reach vs. relevance. Brand safety vs. performance. Tech sophistication vs. streamlining. Marketers today find themselves pursuing priorities, and even KPIs, that are increasingly at odds with one another—that’s what the results of this illuminating new research from a survey of 522 marketing decision-makers reveals.
Some of the findings you’ll discover include:
- 62% of respondents find that the digital media landscape has become too complex.
- 64% are prioritizing reducing the number of vendors in their supply chain.
- 76% are prioritizing getting more transparency for digital display inventory.
- 63% agree that the “walled gardens” don’t offer enough inventory transparency.
