SYDNEY, Australia – 23 January, 2013 – SpotXchange, Inc., the largest global marketplace of digital video ad inventory, today announced the promotion of Matt Von der Muhll to Country Director for Australia. In this capacity, Von der Muhll will be responsible for leading SpotXchange’s efforts to support both publishers and advertisers in Australia. SpotXchange has achieved significant growth since entering the market back in 2009 — over the past year the company has increased revenue 213 percent in Asia Pacific, and has increased the number of publishers it works with by 112 percent in the region.
“The demand for digital video advertising in Australia and Southeast Asia has seen major growth over the past year,” said Mike Shehan, CEO of SpotXchange. “Matt’s made very important contributions to our success in providing publishers and brands direct, along with programmatic access to our superior digital video advertising marketplace. We see huge opportunity in the Asian markets, and we will continue to invest and expand our presence throughout the APAC region.”
Previously, Von der Muhll served as the Director of Media Partnerships at SpotXchange where he played an instrumental role in managing the growth of publisher and strategic partnerships for the APAC region. Prior to joining SpotXchange, Von der Muhll held positions at several marketing and media companies including Responsys, Adconion Media Group and CC Media.
“SpotXchange is a top digital video ad marketplace in Australia and I am excited for this opportunity to help make SpotXchange the go-to video tech vendor not only in Australia, but in the APAC market as well,” said Matt Von der Muhll, Country Director for Australia at SpotXchange. “I look forward to helping SpotXchange publishers maximise their yield and our advertisers find and deliver campaigns to just the right audience at the right time.”
To learn more about SpotXchange’s robust product solutions for the APAC region, please visit www.spotxchange.com
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About SpotXchange
With more than 200 million auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 110 million unique visitors in more than 40 countries each month. The leader in video real-time bidding, SpotXchange connects thousands of online publishers with advertisers, agencies, trading desks and ad networks running top brand campaigns through its IAB-certified marketplace. SpotXchange shows premium publishers and more than 400 world class advertisers that there is a better way to buy and sell digital video — with solutions that guarantee total transparency, control, and the best targeting and real-time optimisation tools available in a premium video exchange environment.
Media Contact
Anthia Crosby
Espresso Communications
E: Anthia@espressocomms.com.au
P: 02 8016 2200
