Applications for the IAB Australia Mentor Program August 2025 have now closed.

APPLICATIONS FOR OUR AUGUST 2025 INTAKE HAVE NOW CLOSED.

IAB Australia’s Mentorship Program was launched in 2019 to support up and coming talent employed by our member companies. Spearheaded by the IAB Executive Technology Council, the Mentorship Program aims to provide a framework for the industry to collaborate and support rising digital media and advertising talent. The IAB Mentorship program exists as a professional development program for those currently working in digital media, and looking to further their career within the industry. 

All IAB Mentors are carefully vetted to ensure their suitability for the role by the Mentorship Committee and carefully matched with Mentees based on their expertise, experience and availability.

Criteria for Mentees
  • Less than 10 years’ experience in the digital advertising industry
  • Desire to further their career in the media and marketing industry
  • Work at an IAB Australia member organisation
Program Details
  • Each wave of the program runs for 6 months – this upcoming intake will run from August 2025 - February 2026
  • Minimum monthly catch ups between mentor and mentee either in person or virtually
  • The IAB will provide mentors and mentees with tools and recommendations on making the most out of the program
Next Steps
  • Review the amazing range of mentors below
  • Complete the application form by July 17, 2025.
  • You will be notified if you have a spot in the program by August 5, 2025.
  • Places in the program are limited and highly sought after, our mentors generously volunteer their time to support our mentees. For your best chance of success take your time with your application, provide comprehensive information on why you would like support from an industry mentor. This will not only help you in achieving admission into this program but will also assist with matching you with the most suitable mentor available.
  • This short video has more information on the program, and this article has some great tips from an outgoing mentor and mentee for anyone considering applying.
Good luck and if you have any further questions about the program please email iabaustralia@iabaustralia.com.au


Register here!

  • MEET THE MENTORS

Each mentor has over 10 years experience in the media industry and are carefully vetted to ensure their suitability for the role by the Mentorship Committee. The IAB carefully places Mentors with their Mentees based on their expertise, experience and availability. Also we have listed the State they are based in for your reference,  but this doesn't mean you can't ask for a mentor in another state!  

Read more about our Mentors below.

Bec Penn

VIC

Bec is the Head of Product at Coles 360. 

With over 15 years of experience spanning digital media, retail media, data partnerships, and adtech, Bec is passionate about crafting audience-led media products that deliver measurable impact for brands and retailers.
At Coles 360, Bec leads the strategic direction and development of a robust retail media product suite. Empowering her team to help connect suppliers to shoppers through innovative, data-driven media solutions that are both contextually relevant and performance-oriented.
Bec thrives in dynamic and complex retail media landscapes, where she translates supplier needs, media capabilities, and customer behaviour into powerful omnichannel product offerings, working closely with cross-functional teams to ensure the products drive value, efficiency, and results.
Bec’s scope also encompasses Transformation, Marketing & Commercial Strategy for Coles 360.
Bec is excited to share her experience and support future leaders in growing their careers in this fast-paced industry.


Read more here

Denis Donati

NSW

Denis is the Commercial Director – Digital, ARN.

Denis has close to 20 years media experience with sales roles across Southern Cross Austereo, SBS, Fairfax, Macquarie Media before joining ARN in 2018. Currently Commercial Director – Digital, Denis is responsible for the sales leadership across iHeart including monetisation and craft leadership.
 

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Brad Palmer

NSW

Brad is the National Programmatic Director at JCDecaux Australia.

Brad is media professional of 15 years and leads JCDecaux’s programmatic ambitions within the emerging Digital Out-of-Home channel.
He has held various roles at leading publishers such as Pedestrian Group and News Corp to provide a thorough knowledge of the digital and data landscape.
Brad is an active participate in both the IAB and OMA programmatic Out-of-Home working groups and also a member of JCDecaux’s International Programmatic Council. This is a newly formed group to build marketing and programmatic platform strategies for the JCDecaux Group with influence in over 20+ global markets.


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Gai Le Roy

NSW

Gai is the CEO, IAB Australia. 

Gai is the CEO of IAB Australia which is the peak advocacy, research & standards body representing digital media and advertising. Gai has worked in the media industry for 30 years and the digital ad industry since 1998. Prior to running the IAB Gai held senior data, strategy and research roles at Fairfax Media, Nielsen, ninemsn & Gateway Research. Gai is a global leader in cross media measurement, effectiveness and strategy as well as building and managing teams that help close the divide between digital and traditional marketing.


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Dan Robins

NSW

Dan is the Senior Director, Growth , Growth Marketing APAC, Audible

Across his 15 year career Dan has worked with some of the biggest brands in the UK, Australia and across the APAC region advising on their media investment and data-led media approaches. Dan has a deep understanding of media technology and data on both the buy and sell sides and how their application can drive business growth for brands. Having a background on both the buy and sell side gives Dan a reasonably unique perspective. He is a firm believer in doing what feels right at the time and building a story rather than pre-designing a destination where all careers need to end up at.


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Matthew Coote

NSW

Matt is the Country Manager at GumGum Australia.

Matt is a media leader with over 15 years’ experience spanning TV, social and digital. He spent five years at Multi Channel Network (now Foxtel Media), rising through the ranks from Sales Coordinator to Group Sales Manager. He then joined Snap Inc. as part of the founding ANZ team, where he held several senior roles including Head of Agency Development and Head of Sales over an eight-year tenure. Today, Matt leads the Australian operations for contextual intelligence company GumGum.
Matt previously served on the IAB Video Council for four years and is a passionate advocate for industry initiatives that drive positive change. Being the proud dad of Hazel and Reggie, he actively supports The Village, championing parents in media, and continues to participate in any UnLtd event, most recently attending part of UnLtd’s Adland Bail Out for the past two years.
A strong believer in the power of people, emotional intelligence, and purpose-driven leadership, Matt joins the IAB Mentorship Program to give back and help shape the future of the industry.

Read more here

Dan Richardson

NSW

Dan is the  Head of Data, APAC at Yahoo.


Dan has 14+ years experience in teaching others and building diverse teams of thinkers who make complex things simple. As Head of Data, APAC at Yahoo, Dan’s role is to shape the commercial data strategy and deliver effective audience engagement solutions to Yahoo’s agency, brand and publisher partners. Prior to Yahoo, Dan served as digital director at Mediacom and helped launch Accuen with Omnicom Group Australia. Dan is a frequent presenter at IAB and Industry events across APAC and was previously co-chair of IAB Australia’s Data Council. He previously served as a board director for the International Advertising Association (IAA) and president of the IAA's Young Professionals.


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Cameron Porter

NSW

Cam is the Commerce Planning Director at Mars United Commerce, part of Publicis Groupe. 


Starting his career in creative strategy after graduating from the University of Wollongong, Cameron has since evolved into a leader in omnichannel planning and retail media. He brings a unique ability to blend media insights, shopper strategy and creative execution to help brands connect meaningfully with shoppers across physical, digital, and in-store environments. At Mars United Commerce, Cameron leads the Commerce Media and Planning team, working across some of Australia’s biggest FMCG brands, including Nestlé, Mars, Kraft Heinz, and McCain. He also spearheads the agency’s Retail Media Report Card—partnering with key retailers to analyse and elevate the role of commerce media in Australia. Cameron is passionate about navigating the evolving intersection of creativity, media, and commerce.


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Nathalie Delpierre

NSW

Nathalie is General Manager, Client Delivery, Ad Tech & Programmatic at News Corp Australia.


Nathalie Delpierre is a highly experienced media executive with over 15 years of expertise in strategy, business operations, and commercial analytics. Currently, she is the General Manager, Client Delivery, Ad Tech & Programmatic at News Corp Australia, where she leads multidisciplinary teams to drive innovation, optimize client delivery, and ensure seamless execution of advertising campaigns across digital ad operations, programmatic supply, ad technology, client project management and commercial content production. Previously, she served as General Manager, Commercial Operations, overseeing pricing, yield, and inventory strategies to ensure sustainable business growth.

Her career includes senior leadership roles at Yahoo, such as Director of Business Strategy & Operations APAC and Head of Strategy, Business Operations & Insights ANZ, where she implemented strategic frameworks, led high-performing teams, and improved operational efficiencies. Nathalie is recognized for her expertise in data-driven decision-making, project management, and cross-functional collaboration. She is passionate about fostering innovation, driving team growth, and delivering impactful business results.


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Richard Flanagan

NSW

Richard is Head of APAC Marketing, Snap.


Richard Flanagan has a track record of delivering business and brand results in complex, fast-paced, global environments in the tech sector. He joined Snap in 2024 with responsibility for driving B2B and B2C marketing across Snap’s fast growing markets in APAC. He spent 16+ years with Google based in Sydney, Tokyo and Dublin. While at Google he drove profitable revenue growth for Google Ads across SMB and agency partner audiences and developed campaigns and programs that result in step-change brand perception shifts with key cross-industry audiences. He’s passionate about building high-performing teams with a passion for continuous learning and improvement. Earlier in his career, he worked in consulting and government sectors in Washington DC and holds an MBA from INSEAD.


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Jonas Jaanimagi

VIC

Jonas is the Technology Lead for IAB Australia.


Jonas has been working as a Technology Lead for IAB Australia since January 2017, having previously been a board member for almost 5 years. Prior to this he was Head of Media Strategy and Operations as well as Head of Media at REA Group. Over the past 20 years Jonas has direct experience in AdOperations, Publishing, Ad Sales, Partnerships, Product and management.


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Caroline Oates

NSW

Caroline is the Head of YouTube, Deals & Programmatic Sales at Google.

With 20+ years experience across media and tech, Caroline currently leads the go-to-market, strategy and sales specialist teams for YouTube and DV360 in AUNZ. Prior to this she led Google Australia’s FMCG ads business with her role focused on helping clients continue to build strong brands and engage their customers as consumer behaviour evolved. Caroline started her career in the UK in a start-up before moving to News UK where she led the Insight & Strategic Planning function.


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James Perry

NSW

James is the Head of Digital Media Data and Client Services WooliesX.


James is a strategic digital leader with over 28 years experience. He is passionate about digital, date and technology, with a keen focus on innovation and the future. 


After spending over 20 years of his Media Career in Publishing, Digital Media and Data with a move to the client side at Qantas in 2018. Most recently as Head of Digital Media, Data & Client Services WolliesX.
James has been able to combine his love of problem-solving with solution-designing, while immersing in the future of advertising technology. James is an active industry contributor and collaborator, and loves provide guidance, mentorship and support to colleagues and emerging talent.

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Adele Wieser

NSW

Adele is Regional MD APAC, Index Exchange.

Adele has over 12+ years digital experience and 8+ years in programmatic, and has secured a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region. Adele got her first taste of the power of technology in the digital ecosystem straight out of university, optimising the performance campaigns for advertisers at two market leading publishers in Australia. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers and buyers.

 

Making the transition into the technology space in early 2012, Adele furthered her expertise in programmatic by working with exchange technology and began consulting for CoLab Media Consulting in 2016 before her appointment as Country Manager at Index Exchange in 2017. As one of the first employees in APAC, she was tasked with growing IX’s footprint by building a team and educating publishers and buyers on the promise of programmatic media. In 2019, Adele was appointed as Regional Managing Director and is responsible for overseeing the company’s operations, strategic direction and future growth opportunities for the APAC region.


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James Vongdara

NSW

James is Head Of Advertising Platforms, Paramount ANZ

James Vongdara joined Paramount ANZ in February 2023 as Head Of Advertising Platforms, responsible for leading Ad Technology strategy to drive revenue and deliver exemplary ad experiences across programmatic, ad product and data initiatives.

Over the past 15 years, James has held positions in the digital advertising industry across publishers and broadcasters, including SBS, BBC and LinkedIn.

James has great skill in bringing teams together, providing guidance and support to colleagues, and fostering growth, to solve business challenges.

He is a proud dad of two young children, James is an advocate for equality, parental leave and ensuring true work/life balance.

Read more here

Lachlan Brahe

NSW

Lachlan is Commercial Director, Epsilon.

With over 25 years of experience in digital advertising and a proven track record in retail media innovation, Lachlan brings invaluable expertise in strategic leadership and in fostering strong industry partnerships. Prior to Cashrewards, Lachlan served as Head of Retail Media for The Endeavour Drinks Group, where he spearheaded the successful launch of MixIn, its retail media business, in 2022. Before this, he lead the rollout of Criteo’s retail media platform across APAC, collaborating with prominent retailers and marketplaces such as eBay, Flipkart, and Alibaba. Lachlan joined IPG Mediabrands in 2018 as Managing Director of Reprise, overseeing search, social and retail media initiatives for leading FMCG advertisers such as Johnson & Johnson, Nestle and Coca Cola. Prior to these positions, Lachlan has held executive and leadership roles at comScore, Vevo and emitch (now Dentsu). He is a current member of the IAB’s Retail Media Working Group, Re:made’s advisory panel, and has been a member of the UNSW Business School Mentoring program since 2022.
 

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Stephen Warren

VIC

Head of Digital Advertising Operations and News Xtend.


Over 16 years in publisher digital media operations and 14+ years in leadership positions, Stephen oversees ad revenue delivery across the News Corp network, as well as leading the Client Success and Digital Trading arms of News Corps digital marketing agency, News Xtend. His channel expertise spans display & video including sell-side programmatic, native, paid search & social, and SEO and is passionate about developing individuals across these disciplines.

 

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Josh Hover

NSW

Josh is a Digital Director at PHD Sydney

Currently working across Volkswagen, Audi, Skoda and Cupra Josh has been at PHD for 6 years. In his role, he is responsible for delivering digital strategic work across paid, earn and owned media and delivering/maintaining data strategies for the brands.

Josh has worked across Virgin Australia, Volkswagen Group Australia and Unilever. Josh is recognised as a digital leader within the PHD Media specialising in Programmatic, Search, Social and Data/Tech.


Read more here

Zane Goold

VIC

Zane is Director of Business Development at The Trade Desk.

With over 15 years’ experience across media and tech—including roles at Big Mobile, News Corp, and Nine—Zane brings a well-rounded industry perspective. He’s also passionate about mentorship and team culture, contributing to multiple award-winning team achievements.

Zane helps shape regional strategy and drive outcomes for agencies and advertisers. Since joining the Melbourne office in 2020, he’s played a key role in its rapid growth.


Read more here

Ashton De Santis

NSW

Ashton is the Director, Inventory Partnerships ANZ at the Trade Desk

With over a decade in programmatic advertising and ad tech, I’m passionate about driving innovation, transparency, and impact in digital media. As Director of Inventory Partnerships at The Trade Desk, I lead strategies that elevate premium inventory through collaboration and technology. I'm also an active contributor to the IAB Video Council and committed to mentoring the next generation of ad tech professionals.

 Read more here

Adrian Bingham

NSW

Adrian is Head of Sales for Spotify Australia and New Zealand. 

Adrian leads the region’s commercial strategy and a market leading sales team.
With over 18 years of sales experience, Adrian has built his career on forging strong partnerships, driving revenue growth, and cultivating inclusive, high-trust team environments. At Spotify, he collaborates with agencies and marketing leaders to solve complex business challenges through tailored, data informed advertising solutions.
Adrian is passionate about media, technology, culture, and helping others grow. As a mentor, he brings honesty and a genuine commitment to supporting emerging talent.


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Amy Jansen-Flynn

QLD

Amy is Managing Director, Publift

Amy is a digital tech leader with more than 15 years’ experience in Media. She has led commercial and product teams across both programmatic supply and demand, and data strategy. Amy is fiercely passionate about equality, effective leadership and emerging talent. She’s driven by transparency, commercial strategy and disruptive product ideation/development. She is also an enthusiastic home cook and wine drinker, and spends most of her spare time chasing around her two wild little girls.

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Larissa Nery

NSW

Larissa is Head of Digital Experience, Tourism Australia

Larissa is currently Head of Digital Experiences at Tourism Australia. She leads global digital strategy, digital campaign execution and continuous improvement of the user experience across Tourism Australia’s owned platforms. Larissa helped drive the Digital Transformation program at Tourism Australia, as well as championing technical innovation in campaigns that have been recognised by Cannes, The Webby’s and Skift.

With over 19 years of experience working on globally recognised brands like Nokia, Dove, Qantas, and Coca-Cola, Larissa has a proven track record of delivering engaging digital experiences and exceptional business growth.


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Natalie Stanbury

NSW

Natalie is the Research Director at IAB Australia

Natalie has been working as Director of Research at the IAB Australia since February 2019. In her role Natalie works with the IAB Audience Measurement Council in developing the industry standard audience measurement methodology and with the IAB Ad Effectiveness Council to refine the best methods to assess the impact of advertising. She also works on research projects and initiatives to support the continued investment in digital advertising in Australia. Natalie has gained extensive research expertise and industry experience from her previous positions as Research Director at News Corp Australia, Head of Research & Insights at Fairfax Media, as well as working with ninemsn and Ticketek.


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Nina Vanneck

NSW

Nina is Country Manager, Publisher Partnerships AUNZ, Google.

Nina Vanneck joined Google in 2010 in the UK Media & Publishing Team, relocating to the Sydney office in 2015 to be Country Manager for AUNZ Publisher Partnerships. Nina is an online media all-rounder, working in the digital media space since 2000 in a mixture of programming, channel management, business development, account management, research and sales strategy roles. She has worked at different publishers including News Corp, Fairfax, Yahoo!7 and AOL. Nina is a mother of 2 little ones, 5 and 1. She was a facilitator of a course called 'Taking the Stage', that shows women how to speak with courage and confidence so they can be seen and heard as leaders.


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Chris Manson

NSW

Chris is Country Director AUNZ, Ogury. 

Chris Manson is a seasoned industry professional who serves as Country Director Australia and New Zealand at Ogury. He leads the company's strategic operations in the region to grow its Asia-Pacific footprint and enrich the market with Ogury’s innovative advertising solutions.

With nearly 20 years of experience in media sales and advertising, Chris was notably NSW/QLD State Sales Manager for Media & Content at REA Group, Australia’s largest property sales platform. There, he built an elite sales team and drove significant year-over-year growth across key verticals. Prior to that, Chris held leadership and strategic marketing roles at agencies Bohemia Group and UM Worldwide.


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Tasneem Ali

NSW

Tasneem is the Head of Demand - News Corp Australia.

Tas is an accomplished media leader with over 20 years of experience across publisher ad networks, media agencies, tech startups (SSPs & DSPs), and multicultural advertising solutions.

Her deep expertise in both strategic and technical aspects of the industry has earned her recognition as a senior leader and influential salesperson. Known for her emotional intelligence, Tas excels at building strong team connections and providing invaluable guidance to junior staff in navigating complex challenges. As a key contributor to company culture, she creates a supportive, open environment where individuals thrive.

Outside of her professional role, Tas is an active member of a Women in Business support group, which unites senior leaders in media and tech to share insights, offer support, and celebrate their career and personal milestones.


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Jenny Parkes

VIC

Jenny is the Managing Director, Audience360

Jenny has extensive experience across the media landscape including Programmatic, Location, Publisher and Broadcast. She is a passionate leader with a focus on creating high performance teams with company values and culture at the heart. Her career kicked off on the commercial side in media sales and then progressed to general management with full P&L responsibility.
In her current role at Audience360 she leads a business that is at the forefront of programmatic audience targeting and works with some of Australia’s leading publishers such carsales, Webjet, Mozo and AFL.com.au to help them monetise their audiences.


Read more here

Renee Stopps

NSW

Renee is the Sales Director, ANZ at Microsoft.

An experienced sales leader with more than 18 years in digital media. Renee has a strong passion for personal and professional development with experience in working with large corporate global agencies and businesses in delivering strong results. Renee is grounded in her core values of transparency, trust, and integrity, holding high expectations and demonstrating grit and resilience when faced with challenges. Renee thrives on collaboration and being adaptive to our fast-paced industry.

Renee believes leadership is about empowering others to achieve their full potential and that high performing teams need to be diverse and inclusive to excel. Deeply passionate about diversity, inclusion and wellbeing, her goal is to create a workplace of trust where everyone can be their authentic selves. On a personal note, Renee is a passionate health advocate and has a master’s in fitness and nutrition.

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Rhys Williams

NSW

Rhys is Managing Director of Large Customer Sales, Google Australia/NZ

Rhys leads a team of sales and product specialists to help marketers, agencies and partners to harness the power of Google’s advertising, measurement and technology solutions. Rhys is a member of Google’s AUNZ Leadership team, is an active industry speaker and represents Google on the IAB Australia board. Rhys holds a Bachelor of Commerce (Maj. Marketing) from UWS in Sydney.
Rhys thrives at the intersection of media and technology, and is passionate about the transformative role that digital technology plays in marketing and media.


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Renee Murray

VIC

Renee is Head of People & Culture at Half Dome Media Agency.

With 20+ years of professional business experience in People and Culture, Organisational Development, Operations, and Project Management, Renee has a proven track record of driving successful growth through high-performing teams. With a passion for fostering nurturing and positive cultures, Renee excels in supporting both individual and organisational success.
Renee lives in Melbourne with her husband Sam and daughters, Imogen (13) and Scarlett (10) She is a strategic thinker, exceptional communicator, and natural leader, dedicated to continuous improvement and achieving exceptional results.


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Sab Chirakkal

NSW

Sab is the Director of Programmatic at Val Morgan Outdoor

Sabarish is the Director of Programmatic at VMO, with 14 years of experience in media and 7+ years in programmatic in ANZ, India, and Southeast Asia. He has worked across the programmatic ecosystem including Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), and data platforms.
In his current role at VMO, Sabarish is responsible for growing VMO’s programmatic OOH offering and has launched innovative products and solutions. His career prior to VMO included impactful tenures at The Guardian, Impulse Screen, and IPG Media Brands. Sabarish actively contributes to the Interactive Advertising Bureau (IAB) and Outdoor Media Association (OMA) programmatic Out-of-Home working groups.
Sabarish is an advocate for workplace diversity and volunteers at his local Rotary Club. He is an avid pickleball player. 


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Jessica Gilby

VIC

Jessica is the General Manager - Digital News Corp Australia.

Jessica is a senior digital leader driving commercial growth across content, data, and video at News Corp Australia. With over a decade in media, she is known for linking data to creativity—unlocking more impactful and measurable outcomes for brands. Her expertise spans retail, programmatic, and eCommerce, where she leads national digital strategy and revenue transformation through high-performing teams and innovative media partnerships.


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Perry Smith

VIC

Perry is a Senior sales manager at Ogury.

Perry has over 18+ years digital experience and 7+ years in programmatic, specializing in Mobile ad tech. He began his digital media career in London, holding a range of senior roles at major digital publishers where he helped brands pivot their digital transformation during the growth of Mobile first solutions and pending GDPR regulation.

Since relocating to Australia in 2014, Perry has established brands such as Domain, Kargo and Ogury in the Melbourne market and himself as one of the key thought leaders in the Programmatic space. He is currently focussed on working with major brands, agencies and tech providers to help them effectively prepare and navigate the global shift towards cookieless solutions.

In 2023, Perry joined the IAB Sustainability Council where he participates in the industry's efforts towards a more sustainable ecosystem and future.


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Julia Edwards

NSW

Julia is the Director of Programmatic Sales at Nine.

Julia Edwards is a seasoned media and advertising leader with deep expertise in programmatic strategy, omnichannel marketing, and enterprise partnerships. She is currently Director of Programmatic Sales at Nine, driving data-led innovation and revenue growth across Nine's programmatic ecosystems. Previously, Julia led vertical strategy as Head of CPG and Strategic Verticals at Uber Advertising, shaping solutions for top-tier brands. Her career includes senior leadership roles at Yahoo and Foxtel Media, where she delivered award-winning campaigns and built high-performing teams. Julia is known for her empathetic leadership, strategic insight, and her ability to align tech-enabled media with real business outcomes. 


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June Cheung

NSW

June is Head of JAPAC at Scope3

June is a dynamic leader at the intersection of media, technology, and sustainability, currently heading up JAPAC for Scope3. With over 20 years’ experience spanning digital strategy, adtech, and now AI, June brings deep commercial acumen and a passion for future-facing solutions.

A proud recipient of the Women Leading Tech Award, she’s committed to lifting others, championing diversity, mentoring emerging talent, and helping others navigate and thrive in the ever-evolving advertising landscape.


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Kelly Wearmouth

NSW

Kelly is the Managing Director Mars United Commerce

Kelly is a global business leader with 18+ years of experience driving growth within AdTech and Retail Media ecosystems. Her background spans both client and media owner roles across the UK, US and AUNZ including Amazon, Telefonica, Microsoft and Unilever. Her proudest career moment to date is leading Amazon Ads' expansion into Australia and New Zealand, scaling the team from 0 to 85+ and achieving $100M revenue within 4 years. She is a passionate F1 fan who supports McLaren, and yes, she was a fan pre Drive to Survive.


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Sara Müller

NSW

Sara is a Sales Manager AUNZ, Adform

With over 20 years in the advertising industry, I’ve seen it all—from the early days of traditional media to the fast-paced world of programmatic trading. I’ve worked agency-side, client-side, publisher-side, and SaaS-side, giving me a 360-degree view of the industry.

From Brazil to Australia – I’ve navigated the challenges of moving to a new country, overcoming language barriers, visa hurdles, and the need for local experience. I know firsthand what it takes to break into the market, build confidence, and grow a successful career from scratch.

Adaptability is my superpower – This industry moves fast, and I’ve learned to move with it. Whether it’s a career shift, a changing market, or new technology, I know how to embrace change and stay ahead.

How can I support you as a mentor?
I’m here to share real, practical insights, help you navigate career transitions, and build the confidence and skills to succeed in adtech and digital media. Whether you're starting out, pivoting, or levelling up, I’d love to support you in building confidence, expanding your network, and finding the right path forward. Let’s learn and grow together!


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Michael Levine

NSW

Michael is Head of Advertising Sales, Australia and New Zealand at Uber.

Michael leads Uber ANZ’s advertising business and is responsible for the growth of Uber’s new advertising solutions. Michael has built a local sales team to develop relationships with Uber Eats restaurant & CPG partners, as well as help brands in ANZ access new advertising opportunities across Uber’s mobility business. Prior to Uber, Levine spent ten years at LinkedIn leading sales teams across Australia and North America, and was most recently Head of Enterprise for LinkedIn’s Marketing Solutions division in ANZ. He also worked in sales roles at nineMSN and The Guardian (UK).


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Mark Serhan

NSW

Mark is a Senior Account Director at Xandr  

Mark has a rich history on the Publisher and Tech side of the industry having held senior positions at Microsoft, Nine and AOL across Sales and Operations. Mark is Xandr’s Video Specialist and Commercial lead across Xandr’s Broadcasters including Nine, Seven, Ten, SBS and Foxtel Media.


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Stephanie Famolaro

NSW

Stephanie is General Manager, Business Development at The Trade Desk. 

Stephanie is General Manager, Business Development at The Trade Desk, leading growth strategy across Australia and New Zealand. With over 16 years in marketing and ad tech, she’s a recognised industry voice on data, technology, and the future of digital advertising. A passionate advocate for women in leadership, Stephanie is an award-winning leader, mentor, and board director at The Family Co.


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Swati Padmanabhan

NSW

Swati is the National Head of Pricing, Revenue Optimisation and Client Performance at News Corp. 

With over 20 years’ experience across media and commercial strategy, Swati specialises in driving pricing, monetisation, and performance outcomes.

 Swati is known for her data-led approach, cross-functional leadership, and ability to deliver sustainable business impacts.


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Mitchell Greenway

NSW

Mitchell is Managing Director, APAC & VP, Global Business Development at OpenX 

Mitchell leads OpenX’s commercial operations across the Asia-Pacific region and brings over 15 years of experience in digital advertising and programmatic strategy. He has spearheaded major CTV and data initiatives in APAC, driving sustainable, privacy-forward advertising solutions. A member of the IAB Tech Council, Mitchell is passionate about mentoring emerging leaders and shaping the future of programmatic across the region. Previously, he held senior leadership roles at Yahoo!7 and Bauer Media Group, where he built supply-side programmatic stacks and helped lead digital transformation efforts across the ecosystem.

Read more here

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