1st February 2022: IAB Australia announced today that Angus Keene, Acting Managing Director at Twitter Australia, has been appointed as the Chair of its Executive Tech Council (ETC) effective immediately. Keene replaces Pete Barry, who was recently promoted to Vice President, Addressability for PubMatic and has been the ETC Chair since June 2021. Keene will also become the Exec Tech Council representative on the IAB Australia board.
The IAB Executive Technology Council was launched in 2017 to take full advantage of the IAB’s scale, competencies, and member base to identify and address critical issues in advertising technology innovation. It has four main priority projects for 2022: supporting mentorship, addressing the talent and careers challenges; supporting the AdTech enquiry and providing Australian privacy guidance.
The ETC includes 30 representatives from media and technology companies including Integral Ad Science, Google, News Corp, PubMatic, Xandr, Magnite, Spotify, The Trade Desk, Yahoo, Index Exchange, LinkedIn, Cartology, Quantcast, Twitter, The Guardian, Seven West Media, InMobi, Playground xyz, Pinterest, DoubleVerify, Carsales, Nine and REA,
Gai Le Roy, CEO of IAB Australia commented “Angus’ passion for developing and mentoring talent in the industry as well as his career experience working in media, innovation and tech makes him a perfect choice to guide the ETC and represent the industry at Board level. I look forward to working with Angus and the ETC continuing to deliver a first-class mentoring program, developing a range of new training programs; and of course, supporting the industry through the development of standards, education and shining a light on market innovation.”
Angus Keene, Acting Managing Director for Twitter Australia & New Zealand said “I am delighted and honoured to be appointed as the Executive Technology Council (ETC) representative on the IAB Board. I look forward to facilitating open communication between the board and all members of the ETC. Having more voices and perspectives within our industry will benefit our members, marketers, and agencies.”
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About IAB Australia
The Interactive Advertising Bureau (IAB) Australia Limited www.iabaustralia.com.au is the peak trade association for digital advertising in Australia. It was established in 2005, incorporated in 2010 and is one of over 47 IAB offices globally. IAB globally is the leading trade association for developing digital advertising technical standards and best practice.
Locally there is a financial member base of approximately 150 organisations that includes media owners, platforms, media agencies, advertising technology companies as well marketers. The board has representation from Carsales, Google, Guardian News & Media, Meta, News Corp Australia, Nine, REA Group, Seven West Media, Simpson Solicitors and Yahoo.
IAB Australia’s charter is to grow sustainable and diverse investment in digital advertising in Australia by supporting the industry in the following ways:
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Advocacy
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Research & resources
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Education and community
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Standards
The Charter includes a focus on standards that promote trust, steps to reduce friction in the ad supply chain; and ultimately improve ad experiences for consumers, advertisers, and publishers.