CMO: The onus is on client-side marketers to keep themselves educated on the latest advertising technology platforms if they want to drive more efficient and valuable customer engagement, Lenovo’s digital and social marketing leader, Danielle Uskovic, says.
Lenovo’s sizeable investment into programmatic advertising and its decision to adopt a hybrid DSP-DMP model is highlighted within the Interactive Advertising Bureau (IAB) Australia’s new Advertising Technology Purchase Guidelines, an executive briefing document designed to help the industry better invest and optimise adtech.
– By NADIA CAMERON
Read the full article here: https://www.cmo.com.au/article/634056/what-lenovo-has-learnt-about-programmatic-advertising/
