MeasureUp Research Award entries are open.
Celebrating the best of digital, cross media, consumer and cultural trade research from media owners & technology partners.
IAB Australia is inviting media owners, platforms and technology companies to enter this year’s MeasureUp Research Awards, designed to showcase quality Australian media research. Winners will be announced and will present their study in person at the IAB’s annual MeasureUp conference on Tuesday 25th October 2022.
Submissions are being accepted for research and case studies on:
- Digital media or cross media / advertising research
- Digital media or cross media ad effectiveness case study with accompanying research
- Cultural / societal research
- Consumer category or audience behaviour research
There is no cost to enter and you may submit multiple studies. The submission process is rigorous but not onerous! Entries close 5pm Friday 23rd September 2022. Enter here.
Submissions will be judged by senior media agency representatives from the MFA Interactive Committee who will be looking for projects with clear, straightforward results translated into messages and action tips for the digital industry, marketers and advertisers.
Projects can be of any budget – large or small – and must have been conducted by media owners, publishers, platforms, ad tech or martech organisations in the Australian market for the purpose of informing marketers, advertisers and/or advertising agencies. The research or case studies must have been first presented in the market from September 2021.
Short-listed and winning entries will be showcased on the IAB Australia site, shared with the global IAB network and announced in trade media publications. Winners will have the opportunity to attend the IAB’s MeasureUp conference to present their work and receive an award for the trophy shelf.
Why enter?
- Get your work recognised
- Get your work in front of industry leaders
- Develop business opportunities
- Benchmark your work against competitors
- Inspire the community
- Challenge and reward your team
- A new trophy for the awards cabinet!
Who can enter?
- Media owners
- Platforms
- Ad & martech companies
Note this is not open to trade bodies, ad agencies or research agencies, though they may be partners in research entered by eligible organisations.
What are the rules?
We welcome projects that have been conducted on any budget, large or small, by media owners, publishers, platforms, ad tech and martech organisations in the Australian market for the purpose of informing marketers, advertisers and/or advertising agencies. The trade research projects may have been carried out exclusively by the entering organisation, in partnership with another organisation (e.g. research agency) or commissioned by the entering organisation. The research or case studies must have been first presented in the market from September 2021.
The judges will be looking out for projects with clear, straightforward results translated into messages and action tips for the digital industry, marketers and advertiser that demonstrate:
- Clear objectives
- Robust methodology
- Insightful results
- Efficiency and impact – how insights have been applied to influence marketing, advertising or business practice
- Innovative subject matter – exploring new topics
- Significance – how the results have an effect on the digital advertising business
- Full explanation – no supposition should be needed from the judges
Timing?
Entries close 5pm Friday 23rd September 2022. Judging will take place week commencing 26th September 2022. Winning entries will be presented on Tuesday 25th October 2022 as part of MeasureUp.
How can I enter?
Enter via the IAB MeasureUp Research Awards entry form
Confidentiality
Judging will be conducted confidentially. Judges will be specifically matched with entries that do not pose a conflict of interest. Information in the entry form (results and all other material) will remain confidential until the IAB has your specific permission to publish and promote.
Queries
If you have further questions on the awards, please email natalie@iabaustralia.com.au