Sydney – 24th May 2022: IAB Australia has announced that MeasureUp, the only measurement focused conference in Australia, will return for its 6th year on 25th October 2022 and is seeking submissions for presentations, panel discussions and workshops on topics including cross-media audience and advertising measurement, brand building, attention economy and sustainable measurement techniques.
Submissions, which must be received by 30th June 2022, must have unique research and data insights, or be supported by and based upon real-life client case studies with an Australian focus that provides practical applications for how marketers can thrive in today’s changing social and economic climate.
Natalie Stanbury, IAB Australia Research Director commented, “After two years of hosting MeasureUp virtually, we are delighted to be back in person for a day filled with networking and critical insight into marketing outcomes, the science of advertising and media measurement and best practice for a sustainable and innovative digital advertising and measurement ecosystem.”
MeasureUp 2022 will be held on 25th October 2022 at the NSW Teachers Federation Conference Centre in Surry Hills.
All submissions will be reviewed by the IAB CEO and Director of Research as well as selected members of the IAB Audience Measurement Council and Ad Effectiveness Council.
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