SYDNEY, 7th August 2017: IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising in Australia.
The Video, Audio and Mobile Glossary of Terms, which were prepared by the IAB’s Video, Audio and Mobile IAB Council respectively, aim to equip marketers with a common understanding of metrics and terms by introducing a single common language.
Download the Glossaries here.
Marketers can test their own knowledge in a specially designed quiz to accompany the launch of the glossaries and have the opportunity to win a free ticket to IAB’s inaugural MeasureUp conference to be held in October.
“IAB Australia’s series of Glossaries, designed to create a common language, will be an invaluable tool for both my team and the wider market,” said Danielle Uskovic, Head of Digital Lenovo, APAC. “Digital advertising has so many strengths from being timely, efficient, measurable and personalised; but it can be complex. This is a fantastic initiative to help drive forward the digital advertising industry.”
Vijay Solanki, CEO of IAB Australia added “We need to ensure that disparate and confusing jargon is eliminated from the industry and drive understanding and awareness of the key metrics and standards across all aspects of digital marketing. Our efforts to help digital marketers in Australia are gaining momentum and today’s glossary launches are just the latest in a series of recent initiatives.”
In the last month alone, the IAB Australia has launched the world’s first Daily Content Ratings with Nielsen; launched an Advertising Effectiveness Glossary designed to foster better understanding of the metrics that gauge the impact of ad investments; and announced its inaugural full day measurement conference, Measure Up, which will take place on October 10 in Sydney.
Solanki continued, “I joined IAB Australia a year ago with a clear vision of helping to simplify and inspire and it is incredibly satisfying to see the hard work of the IAB team and its reinvigorated council members being realised. The four Glossaries that have been launched in the last month have involved over 54 companies and 67 members across four IAB Councils, demonstrating the power of our collaborative network.”
The Glossaries can be downloaded here.
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ABOUT THE INTERACTIVE ADVERTISING BUREAU
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au
For further information please contact:
Pru Quinlan or Sue Ralston
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au | sue@einsteinz.com.au
