Now in its fifth year, MeasureUp is the critical digital marketing and advertising event you can’t afford to miss. MeasureUp is the only measurement focused conference in Australia and has a track-record of providing insight into both marketing outcomes and the science of ad and media measurement. Submissions are now open for smart and engaging speakers, sessions or workshops. For the first time the MeasureUp conference will be both live in Sydney and streamed allowing for a larger audience to attend.
All submissions will be reviewed by the IAB CEO and Director of Research as well as selected members of the IAB Audience Measurement Council and Ad Effectiveness Council. Submissions that are specific to the Australian market, have unique research and data insights, and supported by and based upon real-life client case studies will be favoured. Fresh faces and new research approaches will also be attractive to the selection committee. The event will be live-streamed throughout the day so sessions including international speakers are eligible.
Note that the entries the IAB MeasureUp Research Awards will open in August. Media owners & technology companies that submit to the Call for Content will still be eligible to enter their projects into the MeasureUp Awards.
As the body at the head of independent digital measurement, the conference will help the IAB review measurement standards and innovation applied to advertising, content & effectiveness for digital and cross media marketing.
This Call for Content will close at COB on June 18th 2021.
The event will be held at the Australian Institute of Music in Sydney on 27th October 2021 with a live audience of approximately 300 and additional delegates via a live-stream.
Suitable subject areas could include:
- Measuring outcomes of digital and cross media advertising
- Advertising and measurement in a post-cookie & ATT world
- Digital impact on long term brand building
- Balancing brand and activation advertising
- Validating campaign audience measurement and data
- Cross media measurement
- Valuing audiences across different digital devices and distribution platforms
- Digital value chain – role of measurement in ad-tech
- Use of data in optimising media activity
- Measuring offline sales
- The impact of retail media
- The relationship between advertising and e-commerce
- Improving attribution models
- Measuring the role of creative
- Measuring the role of context
- Cross screen media buying
- Audience measurement in a programmatic world
- Valuing data assets
- Measurement solutions for connected TV
- Valuing the impact of different video formats
- Balancing data optimisation and respecting data consent
- Measuring the impact of content marketing
- Audio and podcast measurement
- Programmatic DOOH measurement
Conference delegates will include: Heads of Research & Data; Strategy Leads; Commercial, Marketing & Digital Directors from media owners, agencies and advertisers.
To propose content for MeasureUp 2021 please complete the submission form before June 18. If you have any questions regarding the submission process or the MeasureUp conference please email IAB Research Director Natalie Stanbury.