Australians now spending nearly five hours each day consuming news content
22 September 2025 – More than 21 million Australians used a news website or app in August, with content reaching 96% of people online nationwide, new Ipsos iris data has revealed.
In a slight increase on July’s figures, 21.3 million Australians aged 14+ used a news website or app in August, spending around 4.78 hours daily consuming news content.
More than 15 million Australians used food and delivery websites or apps in August
Last month, more than 15 million Australians (69%) aged over 14 used a food and delivery website or app, spending around 42 minutes per month researching and placing orders with some of the world’s biggest food and delivery brands.
The data reveals food and delivery apps were most popular with women and Gen Z – women were 6% more likely to visit food and delivery websites than men, particularly women aged between 14-24, who were 17% more likely to use food and delivery apps than men of the same age group.
Men and women over 40 were the least likely to access online fast food and delivery information.
The chart below shows the Food and Delivery brands’ ranking during August 2025 by online audience size.
True crime, the Logies red carpet and Trump drives news websites and apps usage
Popular Australian news stories that drove online news viewing, included the ongoing manhunt for Victorian man Dezi Freeman, who allegedly shot two police officers, the Mount Waverley murders where a pregnant woman and her partner were killed, Australia’s expulsion of the Iranian ambassador after he allegedly directed antisemitic attacks, the 2025 Logies and the AFL Black Monday coverage.
In global news, the summit meeting between Trump and Putin in Alaska garnered significant interest, along with updates on the war in Ukraine, an urgent broccoli recall in Italy after one person died and nine were hospitalised, and coverage of a man snatching Polish tennis star Kamil Majchrzaks match-worn hat from a young fan.
The chart below shows the News brands’ ranking during August 2025 by online audience size.
Career, home and property, and gambling online audiences rise in August
Categories with the highest month-on-month growth in August compared to July were career, and home and property (both +5.4%) and travel (+2.3%), with most other categories remaining stable or showing a modest decline, compared to the peak audiences recorded in July.
Categories with the largest year-on-year increases in online audiences were energy suppliers/utilities (+7.6%), automotive and career (both +7.5%) and events and attractions (+5.2%).
Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia, showed that 22.127 million Australians aged 14+ used the internet in August, spending an average of 4.78 hours per day online.
The most consumed website and app categories in August were social networking and search engines (both 22.05 million), online media (22.01 million), technology (21.9 million) and retail and commerce (both 21.8 million).
Ipsos iris, which officially launched in March 2023, provides accurate data about the 21.3 million Australians aged 14+ who access a wide variety of digital content and services across smartphone, PC/laptop and tablet devices.
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