21st March 2013 – TBWA/Digital Arts Network’s National Digital Creative Director, Russ Tucker, has taken on the role of Chair of Judges for IAB Australia’s 2013 Awards. Tucker judged digital advertising at D&AD in London last year and has been a regular local judge for IAB and Creative Showcase. The appointment reflects a refocus of the IAB Awards towards digital creativity that works.
According to Russ, a growing number of Australian agencies and clients are delivering exceptional digital work that’s starting to get the attention of international juries, clients and agencies alike.
“Our goal is to showcase the very best of Australia’s interactive work and what’s possible with digital ideas. We will be looking for work from agencies and clients that proves brave ideas drive successful digital campaigns,“ said Tucker.
Multi Channel Network has signed on as the major sponsor for the 2013 Awards, along with category sponsors Adap.tv, Fairfax Media, Google, Innovid, mi9, REA Media and Telstra Media.
Finalists will be announced in June and the 2013 IAB Australia Awards will be held on 11 July 2013. Tickets for the Awards Night will be available for purchase in April.
Previous IAB Award winners, including ZenithOptimedia, Visual Jazz and TBWATequila (now known as TBWADAN) went on to have considerable success at the IAB US MIXX Awards, winning multiple awards.
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About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of AIMIA, Carsales.com, Fairfax Media, Google, Mi9, Network Ten, News Australia, REA Group, SBS, Telstra Advertising Network, TressCox Lawyers and Yahoo!7. It has four objectives:
• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry
• To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au
For more editorial information please contact:
Pru Quinlan
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au
