The IAB Australia AI Working Group was established in May 2025 to build awareness of key topics, trends & best practices in relation to the use of AI in digital advertising – specifically around agreed advertising use cases.
The group is split into 5 different workstreams, each with its own set of volunteers and dedicated focus areas:
- Education & Upskilling
- Standards & Governance
- Innovation & Use Cases
- Infrastructure & Readiness
- Measurement, Impact & Sustainability
The current members of the AI working group are listed below, and the most recent outputs can be found on our dedicated AI Hub here
- Gabbi Stubbs – Adobe
- Shai Luft – Bench Media
- Keaton Garnett – Criteo
- Laurence Demousselle – Dentsu
- Simon Thomas – IVE Group
- Alex Storey – Google
- Katherine McVeity – Integral Ad Science
- Adam Goodman – Microsoft
- Vishal Shah – MiQ
- Daevid Richards – News Corp Australia (co-chair)
- Praveen Kelogh – News Corp Australia
- Taylor Svarc – OMD
- Mark Titley – Paramount
- James O’Driscoll – PHD
- Hamish Mogan – Prophet
- Marty Suchy- Reddit
- June Cheung – Scope3
- Richard Whitworth – Seven Network
- Josie Merrifield – Spark Foundry
- Poppy Hill – Strike Social
- James Castle – Suncorp
- Seb Collins – WPP Media
- Jerry Ralhan – Yahoo
- Chris Dutton – Youi
- Kellyn Coetzee – Zenith Media (co-chair)
For more information about this working group or any of our other projects, councils and groups please just email us at iabaustralia@iabaustralia.com.au