The IAB Australia Audience Measurement Council set and monitor standards and guide development for the IAB endorsed digital audience measurement system, Ipsos iris.
Ipsos iris provides digital audience data that meets quality standards set by the industry and is designed to support decision making in advertising strategy, planning, and buying. This inclusive, standardised currency provides a level playing field for comparison of digital audience reach and characteristics, along with other insights about Australians who access the wide variety of text and video, digital content and services on Smartphone, PC, laptop, tablet and connected TV devices.
Comprised of leading measurement and research specialists, the IAB Australia Audience Measurement Council oversees this independent system to ensure high levels of credibility and transparency. The Council review and assess all areas of methodology, data output and the development roadmap to ensure Ipsos iris reports meaningful metrics and addresses key market needs.
More information on Ipsos iris can be found on the Ipsos and IAB Australia websites.
Audience Measurement Council members:
- Vanessa Ngothanh – ABC
- Natalie Bettini – Are Media
- Laura Allen – Australian Community Media
- Caitlin Retell – Carsales
- Lachlan Heywood – Daily Mail
- Heather McGovern – Domain
- Elizabeth Verow – Google
- Chris Taffs – News Corp
- Cara Bourn – Nine Entertainment
- Margarida Fantini – REA Group
- Craig Johnson – Seven West Media
- Nikki Katsenos – The Guardian
Resources:
- Ipsos iris monthly ratings: Ipsos’s monthly press release provides highlights of digital consumer behaviour and key audience ranking tables for digital brands. Read more.
- Ipsos iris insights reports: Ipsos releases category deep dives with insights from Ipsos iris data. Download the Ipsos iris Finance category report.
- Nickable slides: IAB Australia regularly provides members with industry slides featuring the latest Ipsos iris data. These packs are made for pilfering and perfect for sales and pitch decks. IAB Australia members download here.
- The Australian Digital Landscape Report: this quarterly report provides an understanding of digital device ownership including what devices are being used by who, to access different types of digital content. IAB Australia members can download the latest report from the IAB research & resources area.
If you have any questions relating to the work being carried out by the Council, please email natalie@iabaustralia.com.au.