IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.
The handbook outlines the basic mechanisms of the practice, the different types of Affiliates, the key players in the local markets, the role of content; and how to capitalise on mobile and other technologies. It is the first project completed by the Working Group, who next plan to examine the local Affiliate Market to determine its size and revenue within the digital advertising and marketing ecosystem.
Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.
The IAB Affiliate Marketing Handbook 2016 was authored and compiled by the following company representatives:
- Anthony Capano, Rakuten Marketing
- Chris Garner, Cash Rewards
- Isabell Schneider, MediaCom
- Matthew Sheppard, Navigate Digital
- Richa Dani, Columbus
- Roger Lee, APD
- Verity Beard, Allure Media
- Zane McIntyre, Commission Factory
