Welcome to the IAB Australia Data Council’s 1st Party Data Handbook, which has a specific focus on 1st Party Data with some examples of the content below:
- Definition of 1st Party Data & Examples
- Data Collection
- Enrichment & Management
- Execution & Usage
- Commercial Examples & Case-Studies
- Consumer Consent & Privacy
- The Consumer ‘Value Exchange’
- Future developments in this area
There is no denying how prevalent this topic has been over the past couple of years. A lot has changed, and a lot will continue to evolve in this space as Brands continue to try and capitalise on the opportunities it represents. We hope that you find it useful.