AdNews: Buzzwords for 2014

Posted by IAB Australia On January 13, 2014 Research & Resources

Buzzwords include:

  1. CONTENT
  2. DARK DATA
  3. MMUT
  4. NATIVE ADVERTISING
  5. TWERKING
  6. STORYTELLING
  7. LIKEONOMICS
  8. CUSTOWNER
  9. PHUBBING
  10. SPRUIK

Read more about each!

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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