The IAB in the US have created an excellent 'Use Case Map' for AI in Advertising.
The link to it is HERE and a brief summary of what it is and how to use it is below:
As AI transforms advertising, organisations need a clear, structured understanding of its applications across the marketing and media value chain. The IAB AI in Advertising Use Case Map, developed with US-based industry leaders, provides a comprehensive guide to current and emerging AI applications.
What it is:
Real-world AI use cases organised by category, maturity (established vs. emerging), and description.
Why we built it:
To demystify AI in advertising, help members prioritise focus areas, and provide shared language for evaluating opportunities, risks, and investments.
How to use it:
- Benchmark your current AI adoption.
- Identify relevant capabilities for experimentation or deployment.
- Inform strategic planning, education, product development, and policy workstreams.