The IAB Australia DOOH Working Group has released the first research piece on the state of the Australian Programmatic DOOH industry. The Attitudes to Programmatic DOOH Report has been developed to help the industry understand the current use of pDOOH, the needs of the market as well as opportunities and barriers for advertisers, agencies, media owners and technology companies. This report will be run annually and play a similar role to the IAB Australia Audio State of the Nation Report.
The IAB DOOH Working Group member organisations include: Amobee, Bench, Broadsign, Cartology, Hivestack, IAS, JC Decaux, MediaMath, MiQ Digital, OIS, OMA, QMS Media, Seedooh, Shopper Media Group, Tonic Media, The Trade Desk, Val Morgan Outdoor, Veridooh, Verizon Media, Verve Group, Vistar Media
Read the full press release here.