Driven by the desire to achieve operational efficiencies and take advantage of more flexible buying options, advertisers are leaning into programmatic audio according to the IAB Australian Audio State of the Nation Report. The 2022 Report, which is in its sixth year, found that 64% of media agencies intend to use programmatic for audio advertising over the next 12 months, up from 59% in 2021.
The full report can be downloaded below and the press release can be read here.