The 4th wave of IAB Australia’s “Audio Advertising: State of the Nation” research is now available. The research provides insight on how the media buying community is using audio advertising across all platforms, covering broadcast radio, streaming digital audio, DAB+ and podcasts.
Advertising across digital audio platforms is maturing with 9 in 10 media buyers having used streaming digital audio in 2019 and 75% having experience with podcast advertising in 2019; podcast advertising has seen another year of significant growth with a third of agencies now using podcasts regularly, up from 20% last year).
