The IAB Australia Audio Council with representatives across the industry has produced an updated buyers guide for agencies, advertisers and anyone wanting to know more about streaming audio and podcast advertising. The Guide outlines:
- Audio Types
- Advertising Opportunities
- Audio Landscape
- Ad Formats
- How to Buy
- Targeting
- Measurement
- Performance
- Best Practices & Storytelling Tips for Digital Audio
- Creative Best Practice
The Buyers Guide can be downloaded below.