IAB Australia and Pureprofile have partnered for a second consecutive year to release the Australian Ecommerce Report 2022, analysing the changing shape of local ecommerce and retail marketing. Based on surveys conducted in June 2021 and June 2022 amongst 1,000 Australian online shoppers in each wave, the report examines the shifts in consumer attitudes, behaviours and influences driving ecommerce in Australia.
Since the onset of the COVID pandemic in early 2020, consumer online shopping habits have changed from necessity and retailers have made investments in digital transformation resulting in huge growth in ecommerce expenditure. The Report has found that while shoppers have been able to get back into physical stores this year, regular online purchasing for both groceries and retail products have increased since last year. Seamless omnichannel shopping experiences that deliver convenience and value for money will present the biggest opportunity for brands this year as shoppers return instore.
The Report provides an understanding of online shopper behaviour to help retail marketers respond to economic changes, navigate the continuing influence of covid, optimise omnichannel experiences and bolster confidence among hesitant shoppers.
Read the press release here and download the full report below.