With continued and increasingly strict lockdowns, Nielsen Digital Media Ratings data shows that there has been another dramatic increase in the amount of time Australians are spending on food and cooking sites. There was a 31% increase in time spent in the week commencing 12 July 2021 compared with the first week in March.
We are busiest researching and cooking of a weekend but also our minds also turn to food and planning on days when lockdowns are extended. As well as recipe hunting, there is a strong appetite for meal planning. The growth in audiences and time spent on food and cooking content provides advertisers with a great range of different marketing opportunities.
