As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
The IAB Measurement Council, which compromises representatives from 20 different commercial organisations, reviews and assesses enumeration and currency data every month to ensure the currency continues to evolve and reflect consumer media usage habits.
The data in this report, exclusive to IAB members, is primarily generated from this regular market enumeration study. It provides the latest stats for ownership and usage of the following devices:
- PC
- Smartphones
- Tablets
- Connected TVs
- Smart Speakers
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