The IAB Advertising Effectiveness Council has prepared this guide on digital audience targeting for success as part of its ongoing efforts to lead the industry in identifying and refining the best methods to assess the impact of advertising across different activities.
This guide sets out to identify and examine the opportunities and challenges involved with digital audience targeting, providing guidance to help marketers develop effective digital audience targeting strategies and provide some proof of the improved campaign effectiveness when these practices are applied.
IAB Australia Members can download the Handbook below.
