At MeasureUp 2021, independent research company Ipsos released an important new local study on consumer perceptions of data privacy, data monitoring and value exchange.
The Report provides robust local data to quantify the understanding that Australians have in relation to both the funding of their digital media and services as well as the data value exchange. It has been released to help publishers, agencies and marketers understand what is required to communicate clearly and run their data collection operations transparently to enable trust, while also helping to educate audiences about the myriad of digital news, entertainment, information, and services that the $14.5B local digital advertising industry funds.
Download the report below and read the press release here.