Online shopping has firmly established its place in the ANZ retail landscape, with 83% of Australian online shoppers and 77% of NZ online shoppers shopping online every month. The data, which comes from the Australian and New Zealand Ecommerce Report 2024 by IAB Australia and Pureprofile, also found that value seeking is top of mind, with an increase in the number of shoppers prioritising lower prices and discounts and 62% switching products and brands to find cheaper alternatives.
The Australian and New Zealand Ecommerce Report 2024 is based on research conducted with 1,000 Australian and 1,000 New Zealand online shoppers during July 2024. It examines the consumer attitudes, behaviours and influences driving ecommerce. This is the fourth annual Ecommerce Report for the Australian market and the first year a survey amongst New Zealand online shoppers has been conducted.
Download the report below.